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Korean Telecom “olleh” – Digital home Wi-Fi series

July 8, 2013

Envary developed a series of innovative product designs for Korean Telecom brand KT olleh, supporting the communication provider’s digital home/mobile communication services with a memorable, brand-driven visual language for the brand’s young-spirited consumer electronics portfolio. We laid particular emphasis on meaningfully fusing established design elements of KT olleh’s brand guidelines as well as creating a subtle, unintruding look that would suit a range of different home styles. To further innovate the existing product line, a new design narrative was engrained in all product concepts encapsulating visual elements of traditional Korean culture and clues of the peninsula’s scenic volcanic areas in the South.

ENVARY Hong Kong – Studio for Product Design (Roger Kellenberger/Stefan Ripperger)

 

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