Roger Kellenberger helps companies to gain a competitive edge by developing engaging and human-centred product designs. Using strategic design thinking Roger can provide a thorough understanding of the key business objectives and drive sustainable business growth by creating distinctive design solutions


With the goal of helping brands to connect effectively with their users, his design approach is focused on the intersection of client’s objectives, user experience, human behaviour, usability, ergonomy, style and technology. Roger is best known for his versatility of styles and a well-organised project approach, that provides clarity as well as a timely delivery of meaningful outcomes. Roger Kellenberger is an award-winning industrial designer and design strategist based in Hong Kong (China) and Berlin (Germany). Having worked for the world’s leading product design firms such as Porsche Design and San Francisco-based FuseProject (led by design icon Yves Behar), Roger honed his multi-disciplinary design expertise by working for game changing startups and Fortune500 companies. Since 2009 Roger has also driven business-results for clients in South Korea and China, providing strategically valuable consumer insights, and designing stand-out product concepts for multi-cultural markets.

During the past years Roger has had the pleasure of collaborating with a variety of clients within various categories including Acer/Wistron, Adidas, Coca Cola, Deutsche Telekom, Ebay, GS Shop, HP, iriver, Jawbone, Kodak, Korean Telecom – olleh, Koizumi, Lenovo, LG, LG-Ericsson, Litl, Maeil, Milon industries, Morita, Philips, Porsche Design, Samsung, Sharp, Woongjin/Coway, Verizon and Yahoo.

His designs are featured in a large number of magazines and publications, and have won various awards including the Pininfarina Design Award and red dot awards.

-Connected multidisciplinary experience in the areas of product design (concept design + design development + prototyping), branding/identity design, architecture and interior design-Expertise to think the big picture and develop strategies, industrial design and branding to a meaningful solution
-Hands-on knowledge of cross cultural design issues and an understanding of the needs, lifestyle experiences and behaviors of users around the world: East-Asia, Europe and the USA
- Conceptual design thinking focused on developing impactful and unique design solutions
- Proven skill set emphasizing on designing products that address consumer and business needs
- Proficiency in developing relevant user experience scenarios and user interaction flows
- Know-How in visualizing ideas through sketches and renderings – analogue and digital
- Preliminary design planning, design development, 3d modeling and rendering
Professional experience in the following product categories:
Consumer electronics, soft goods, fashion accessories, home and kitchen appliances, sports gear, packaging, interior and furniture design.


ENVARY Hong Kong: Product Design & Strategic Brand Marketing with Swiss/German Expertise
Co-founder, Managing Partner – Head of Product Design (since 2012)

HaA Design Korea, Seoul, South Korea
Industrial Designer (2009-2011)

Porsche Design Studio, Zell am See, Austria
Industrial Design Intern/Graduand (2008-2009)

Fuseproject, San Francisco, USA
Industrial Design Intern (2007-2008)

2012 / IDEA Awards 2012, Finalist – ‘Kitchen Appliances, Woongjin Coway – Water purifier
2011 / red dot award: design concept 2011, Design Zentrum Nordrhein Westfalen, Germany, BENDIT – Plywood Sled
2009 / red dot award: design concept 2009, Design Zentrum Nordrhein Westfalen, Germany, OBSIDEON – Relaxed Waiting Experience
2009 / International Design Awards 2009, COKE REFRESH
2008 / IF Product Design Award 2008, iF International Forum Design, Germany, COKE REFRESH
2008 / Chicago Athenaeum – Good Design Award 2008, COKE REFRESH
2008 / Spark Award – Bronze Award 2008, COKE REFRESH
2008 / ID Magazine Annual Design Competition “Equipment”, COKE REFRESH
2008 / Red Dot Award: product design 2008, Design Zentrum Nordrhein Westfalen, Germany, COKE REFRESH
2008 / ENLIGHTENED-Swarovsky Elements 2008, Finalist
2007 / 1st prize Pininfarina Design Award 2007, aed Verein zur Förderung von Architektur, Engineering und Design in Stuttgart, Germany, M60M – Wrist Watch
2007 / Silverprize Winner, Fiyta Watch Design Contest 2007, China, M60M – Wrist Watch
2006 / 1st rank Animago 2006 Education / Still, Product design